We've spent years trying and failing, researching the factors of success for apps and other digital products, so you don't have to! Our value-driven strategy is focused on putting resources to work on the features that will make you a market leader from the very beginning. How do you know that? You apply the research and analysis tactics described in this book. You take the insights and drive your design with informed decisions. You use market signals and publicly accessible data to turn your development process into a value-producing machine affecting your customers' lives the way that doesn't leave them any other choice but to follow you.
The methods described in this book are used by our team to innovate user experience across multiple industries and for millions of customers. We are excited to share our insights with you today and we hope this brings you or your company a step closer to finding success in this highly competitive market.